The Art of Naming a Fragrance

So, we're diving into the never-ending quest of choosing the perfect names for our fragrances, whether it be candles, perfume, or soap, choosing the right name can be the difference between a customer stopping to smell your product, or passing by without a even a whiff. Think of each name as the opening line of a story that your product is just dying to tell. Whether you're just starting out or you're working towards your next seasons line-up, here's the big question: Should you lean towards whimsical, fantasy names that spark the imagination, or keep it real with practical names that spell out the scent? Let’s explore both roads, weigh their pros and cons, and see how selling online versus in person plays into this.

Fantasy Names: Dreaming Big

Pros:

• Emotion and Imagination: Names like "Amethyst Whisper or "Endless Love" capture hearts by inviting customers into a story or a dream, offering an emotional experience before they even light the candle or spray the perfume.
• Brand Identity: They help carve out a unique identity, setting your brand apart in a crowded marketplace by infusing your products with personality and flair.

Cons:

• Clarity: While intriguing, these names might not give clear clues about the scent, which can be a hurdle, especially when selling online where the smell test isn’t an option.
• Target Audience: Might not resonate with everyone; some might prefer knowing exactly what scent they’re getting without having to decode the name.

Selling Online vs. In Person: Online shoppers can't sniff or hold your product, so the name (and your product description) has to work extra hard to convey the scent and the mood. In person, the name's mystique can be balanced with the immediate sensory experience.

If you decide that fantasy naming is right for your brand, consider using fragrance notes underneath in small letters, for example, if your fragrance is named "Unicorn Tears" in small font underneath you'd write "includes notes of sea salt and pineapple".

Practical Names: Keeping It Real

Pros:

• Transparency: Names like "Lemon Verbena" or "Ocean Breeze" leave no room for guesswork. Customers appreciate knowing exactly what scent they’re buying.
• Broad Appeal: Straightforward names can appeal to a wider audience, including those who value simplicity and directness over a narrative experience.

Cons:

• Memorability: While clear, practical names can sometimes blend into the background, making it harder for your brand to stand out in a sea of similar-sounding products.
• Emotional Connection: They may not evoke the same level of emotional engagement or storytelling charm as fantasy names, possibly making them less impactful at first glance.

Selling Online vs. In Person: Practical names shine online, where clarity and efficiency in communication are key. Shoppers can quickly identify their preferences without guessing. In-person, though, while the scent can speak for itself, the name might not draw the eye or ignite curiosity as effectively as a more imaginative name.

Finding the Middle Ground Mixing both worlds can offer a sweet spot. Imagine a fragrance named "Midnight Lavender" – it hints at the scent while adding a touch of mystery and allure. This approach can provide clarity while still engaging the imagination, making it versatile for both online and in-person sales.

So, What's the Best Path? Choosing between fantasy and practical names (or blending them) depends on your brand’s vibe, your audience, and how you plan to sell your products. If your brand is all about the magic and the story, dive into those fantasy names. If you pride yourself on simplicity and clarity, practical names are your go-to. And remember, selling online might require a bit more descriptiveness, while in-person sales allow your candles' scents to do the talking.

At the end of the day, whether you choose fantasy names, practical names, or a mix, the most important thing is they should resonate with you, your brand, and your customers. Remember, it's not just about picking a name; it's about striking that perfect chord that makes your products irresistible, no matter where you're selling them.